Case Study: Elevating Comfort & Brand Consistency at Signature Care Homes
The Challenge: Signature Care Homes, renowned for providing premium care, faced persistent challenges with their staff uniforms. The existing garments were uncomfortable, restrictive, and inconsistent across departments. The outdated range failed to reflect the brand’s high standards, causing dissatisfaction among staff and undermining the company’s polished image.
Logistical issues compounded the problem. Stock shortages, communication gaps, and lack of supplier reliability created frustration for both head office and individual care homes—turning uniform management into a frequent and time-consuming headache.
Our Solution: Red Oak Corporate Wear partnered with Signature Care Homes to deliver a complete uniform refresh that balanced comfort, function, and brand consistency. Using high-quality off-the-shelf garments, personalised with in-house embroidery, we delivered a smarter, unified uniform solution that aligned with their premium care values.
Key elements of our approach included:
- Staff Consultation: We engaged directly with care, hospitality, and admin staff to understand their needs regarding comfort, fit, and practicality.
- Standout Garment Selection: The Onna tunics and trousers from Premier were selected for care roles, praised for their flattering fit, breathable fabric, and sleek, professional look.
- In-House Embroidery: Every garment was embroidered with the Signature Care Homes logo, with role-specific identifiers added where appropriate—enhancing professionalism and consistency across all sites.
- Seamless Nationwide Rollout: A bespoke online ordering portal provided streamlined, centralised ordering and site-specific delivery options, dramatically improving the rollout process.
The Outcome: Within just six months, Signature Care Homes reported a notable rise in staff satisfaction. The new uniforms received widespread praise for their comfort, fit, and style. The refreshed workwear not only boosted morale but also reinforced the organisation’s premium image and simplified uniform logistics across the business.
“In under a year of working with Red Oak, they have exceeded our expectations and significantly boosted our staff satisfaction. Their dedication to innovation and unwavering commitment to high-quality service have been instrumental in our progress. Red Oak consistently demonstrates responsiveness, helpfulness, and support, enabling us to effectively reach our goals.”
— Anya Salisbury, Senior Procurement Partner