Case Study: Unilever - Domestos 'Unstoppable' Campaign Merch

The Challenge: For their high-profile Unstoppable TV campaign, Domestos wanted to create bold, branded merchandise that would extend the energy of their television advert into the real world. A key visual from the advert—a powerful, stylised dragon—needed to be faithfully adapted for screen printing on custom t-shirts. The challenge? The original artwork was built for digital screens, not the limitations of print.

Our Solution: Our in-house graphics team meticulously redrew the dragon illustration, carefully optimising the artwork for screen printing. This included:

• Simplifying and separating complex colour layers
• Adjusting fine details for high-resolution textile reproduction
• Ensuring the printed design matched the campaign’s on-screen energy and tone

The Result: Eye-catching, campaign-consistent t-shirts that brought the Domestos Unstoppable message to life beyond the screen. The final garments were used for internal brand promotion and giveaways, aligning perfectly with the visual identity of the TV spot.