Case Study: A Decade of Elevating Brand Identity & Team Inclusivity with Lindt & Sprüngli (UK).

The Challenge: As a globally recognised premium chocolate brand, Lindt & Sprüngli (UK) needed a uniform partner who could deliver consistent quality, brand alignment, and practical solutions across store and field teams. Over time, Lindt also identified the need to modernise their look, improve garment inclusivity, and create a sense of cohesion across departments—from shop floor to head office.

Our Partnership: Red Oak Corporate Wear  has proudly partnered with Lindt for over 10 years, supporting them with a wide range of high-quality, branded uniform solutions tailored to their evolving needs.

Key solutions delivered include:

• Smarter Uniform Refresh: On our recommendation, Lindt upgraded from traditional fleeces to soft shell jackets—providing a smarter, more contemporary look for store teams. The improvement was so well received that head office chose to roll out soft shells to all staff, enhancing brand consistency across departments.
• Day-to-Day Store Uniforms: We supply a full range of essential items including shirts, blouses, jumpers, aprons and soft shell jackets - ensuring all retail staff are well-equipped for day-to-day roles.
• Retail & Sale Aprons: We provide aprons used in-store by staff, which are also sold to customers, helping extend the brand beyond uniform use.
• Inclusive Sizing Initiative: Recognising the importance of representation and comfort, we led a project to review and expand size options for shop staff, ensuring every team member felt included and connected with the Lindt brand identity.
• Field & Departmental Support: Beyond stores, we supply branded garments—such as polo shirts, sweatshirts, body warmers and coats—for Lindt’s field teams and other departments on an ad hoc basis.
• In-House Embroidery: All garments are embroidered with the Lindt logo in-house, guaranteeing high quality and brand consistency.

The Outcome: Over a decade of collaboration, Red Oak Corporate Wear has supported Lindt & Sprüngli (UK) through growth, brand development, and evolving workforce needs. The uniform program now reflects Lindt’s premium positioning while providing inclusive, stylish, and practical garments that instil confidence in staff and reinforce brand pride. The partnership continues to grow, built on trust, responsiveness, and a shared commitment to quality.