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Getting your logo right is up there with the most important building blocks of any business. In weeks, months and years to come, you want your business to stand out from the crowd and a logo is one of the essentials when it comes to establishing your brand. But how to choose the design of your logo? Should you go for text or an image? Here are some pointers to help when deciding on your company logo.
Investing in a logo design can be one of the best investments you will make. A solid corporate identity builds trust with potential clients/customers and creates a sense of professionalism. It’s worthwhile seeking the help of a graphic designer or brand agency but before you do so, think long and hard about your brand - your vision for it and what it stands for - you will want your logo to represent your business’s core values.
Think of Google, Samsung or Cadbury’s - all of these big brands use text logos. The advantage here is that these logos, and generally all text logos, are easy to recognise and do not rely on interpretation. The name of the company is easy to remember and find out more about. Text logos are often the best option for companies in the early stages of establishing themselves as it’s likely that they will achieve brand recognition quicker than an abstract symbol. You want your name to be instantly recognisable, and not reliant on the client/customer knowing the business’s back story or using their own imagination. And don’t worry about text logos being boring - there is so much that can be done with font colour, size and style - just make sure that what you end up with is easy to read. I’ve often seen text logos that are tricky to work out (perhaps fancy cursive writing) and there’s nothing more frustrating.
Apple, Twitter, Nike and WWF - these companies have iconic and symbolic logos. It’s probably everyone’s dream to have a logo like apple; no matter where you are in the world it is instantly recognisable as the Mac giant. Symbolic logos open a world of creativity to you and can be superb when working internationally. They can be simple but hugely effective and especially for a creative company; they allow you to flex your creative wings. The right abstract logo will be easy to remember, will trigger curiosity and imagination and leave room for interpretation which could suit you if you are offering more than one service or product.
Whatever you choose, make sure your logo leaves a lasting impression on your clients, that it works on different colour backgrounds and can be used in all situations, whether on a letterhead, website or T-shirt.
If you'd like any further advice, please get in touch!